Skip to content ↓

Students design fairer access to food campaign

Students took part in a business takeover day with a sweet prize.

Students in years 10, 11 and 12 took part in a fantastic design challenge on Thursday, October 21, with a brief set by the world-class multinational media and digital marketing communications company Dentsu, who work with brands such a Coop and Cadbury on their marketing campaigns.

Students were set a live brief from a national competition where they were asked to come up with an advertising campaign - Fairer Access to Food / Reducing Food Waste Initiative in partnership with FareShare.

Scott Salle, Dentsu’s social impact and sustainability manager, launched the challenge with a virtual presentation in the hall for all students, who then went into Team Rooms in groups of six to work on their campaigns.

After two hours Katrina Lavender from Dentsu and Poppy Cawley from Mondelez (Cadbury) went round all the groups to offer an industry perspective on the students’ ideas.

Following that, a team of 14 volunteers from Dentsu, Cadbury, Coop and Reading Scientific Services Ltd (RSSL) dialled in to see the students’ virtual presentations and a winner was nominated from each team.

The winning group from each team won a hand-crafted chocolate Cadbury bouquet made by our very own receptionist and admissions coordinator Julie Hooper.

  • This challenge is not only limited to UTC Reading but is part of a national competition. Students had the option of uploading their entries to the Dentsu website for the opportunity to win a week’s work experience, a tech prize, Thorpe Park and Alton Towers tickets, as well as a donation to a local food bank. Find out more about the challenge at Dentsu.
  • Active Learning
  • Microsoft
  • Cisco
  • University of Reading
  • Network Rail
  • Peter Brett